It’s hard to be cynical enough when dealing with Big Tobacco, but take a look at the Altria ad in the current Atlantic.

There are some gray, that is, brown, areas we should not look too closely at, but, there are also some colorful, humanistic, deeply concerned areas we should focus on.

Such as “recognizing our responsibilities.”

What is really lovely is that this ad, on p. 82,  is embedded in an article, “Invisible, Inc.,” on military camouflage.

One wonders what the good people at The Atlantic were thinking when they 1) accepted this ad and 2) placed it.

The ad’s subtitle, by the way, is “Take a closer look at ALTRIA.COM

Leave a Reply